Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or no
From d-to-c to mainstream
Squatty Potty, for example, has made a small fortune selling small step stools that help people excrete better. Its video showing a unicorn who poops rainbow-colored soft-serve ice cream has more than 40 million YouTube views. Poo-Pourri similarly has built a business for its toilet spray around potty humor. And Roman founder and CEO Zacharia Reitano talks frankly into the camera about his own erectile dysfunction problems on TV to pitch his online-prescribed solution.