The hotel of the future
In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options,…
Browsing: Gen Z
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Businesses report design skills are increasingly essential in every role
As we all become increasingly addicted to the content on our phones, shortening attention spans…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…