The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Browsing: Gen Z
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…
Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
Asia’s marketers need to look beyond stereotypes
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
What Marketers Need to Know About TikTok
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017,…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…