
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Google today announced it’s revamping the traditional Google Search experience to allow users to more…
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…
With Gen Z creatives now entering the workforce, how will their influence be felt across…
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Young Britons are three times more likely to be using YouTube than TikTok, but they…
The metaverse has taken the world by storm in the last year, but that’s nothing…
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…