What You Need to Know About the Culturally Conscious Consumer
The times have changed, as have buyers Among the many things I’ve learned from Britney…
Browsing: Gen Z
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
MARKETING’S STUPIDEST RELIGION
MARKETING’S STUPIDEST RELIGION Among all the dumb things that marketers believe, my favorite is the…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Ten Guidelines for Creating Opportunities in a Time of Crisis
The coronavirus crisis, which began in China in late 2019 but emerged as a full-blown…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…