Browsing: Branding
Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case
Skift Take Nordic Choice Hotels has rebranded to Strawberry as it tries to break free…
” Ready to be a Contrarian? “
Dick Fosbury was a contrarian. You may not have heard of him, but if you’ve ever watched…
BrandBar: Celebrating Iconic Brands
A spirited congregation of brand owners and brand lovers, coming together in eclectic settings to…
Beyond Love Potion #9: How to engineer a path to brand love
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love…
X CEO Yaccarino talks evolution of Twitter brand
CEO claims X, formerly Twitter, is close to ‘break even’ X CEO Linda Yaccarino claims that the company…
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Big beer is not so big anymore
The Decline of the Brew It’s Friday, so I’ll go ahead and say it: I…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Major League Cricket takes a leaf from the IPL playbook
The recently concluded inaugural Major League Cricket tournament – won by MI New York –…
Three things Gap’s incoming CEO can do to make the brand relevant again
Right now, there are few brands in the world as big as Barbie. One person…