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IBM is the most mentioned B2B brand online globally, according to a recent report from…

Want to avoid becoming a breakthrough brand? There are plenty of ways to send out…

Before David Bowie was a rock star from Mars, he was an ad man—and a…

In the first quarter of 2015, brands have increasingly been using social media to connect…

Like people, companies make impressions. And good impressions pave the way for solid business relationships.…