A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
Browsing: Marketing
What We Can All Learn From the New York Times’s Amazing Transformation
Over a decade ago, the newspaper industry as we know it was on its last…
Why the 360-degree customer view is over
Connected communications will revolutionize customer engagement for every business The customer experience arms race—the drive…
Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
WINDS OF CHANGE ARE BLOWING IN THE STREAMING INDUSTRY
Netflix’s stock market crash this week has put the entire streaming sector on notice. There…
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in…
A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
Total-experience is the new CX: twelve trends transforming customer service
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do…