TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…
Browsing: Marketing
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders must do but rarely find the…
Conflict of interest in cricket: Real or imagined
The Indian Express ran a big story recently on a potential conflict of interest that has…
How YouTube went from media pariah to partner, and what it means for marketers
Once vilified and legally challenged by media giants for sharing small chunks of their content…
Marketing: A Key Driver in Cross-Functional Collaboration
Recent events have taught us many new things, among others they have also shown us…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…