
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
People find digital music, books, and games more convenient — but think physical goods should…
Over a decade ago, the newspaper industry as we know it was on its last…
Connected communications will revolutionize customer engagement for every business The customer experience arms race—the drive…
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
Netflix’s stock market crash this week has put the entire streaming sector on notice. There…
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
As game developers realize the marketing potential of individual content creators, they are investing in…
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do…