Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
Browsing: Marketing
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
Can marketers do long-term? A Toolkit for 2021
We humans are hardwired to think short-term. That served us in good stead when we were…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…