Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…
Browsing: Marketing
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…
Top CMO Challenges and Focus Areas for 2020
CMOs are consistently confident in their marketing technology (martech), innovation and personalization investments, according to…
How To Combine Your Business And Marketing Strategy Into One Document
Most companies create a business strategy and then design a separate document for their marketing…
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users. Developing a sound…
This is why no one responds to your email
Although seven out of 10 workers say that email makes them feel the most overwhelmed…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Becoming the Best: Excellent Customer Service Always Wins
The Ritz-Carlton is arguably one of the most recognizable brands in the world. The hotel…
Listen to the latest episode of the Cannes Lions podcast
In the 13th episode of Asking Out Loud with the New School, PR guru Richard…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…