Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Browsing: Marketing
Can Amazon Prove It Has Style?
Amazon may have the Midas touch, but will its effort to open a clothing store…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn
If you think this confluence between celebrity and brand can’t be copied, you’re right. But…
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is…