Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
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Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
How Starbucks Came a Long Way on Customer Centricity
On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader.…
Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
So you’ve outsourced your content marketing (or you’re considering doing it). Outsourcing can be an…
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping…
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether.…
The power of positive thinking has been debunked. Try reality thinking instead
If you imagine yourself wealthy, you will become wealthy. Except not. Skeptics from the London School of Economics and…
5 of the Most Promising AI Marketing Tools [Research]
CB Insights publishes the AI 100, a yearly list of the “most promising private companies providing…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
Lexicon for a Pandemic
“Maskhole,” “body Zoom-morphia,” and more neologisms for coronavirus communication. Maskhole: An individual who wears a…