Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Browsing: Conversations
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Why the future is Asian
Global-strategy adviser Parag Khanna describes the ways that the world economy is increasingly Asia-centric and…
10 CEOs on the business books on their holiday wish lists
We asked leaders to share the books they’re most excited about giving—and getting—this holiday season.…
Making a Marc(us): Unveiling Celebrity Culture!
Author. Professor. Literary critic. Cultural historian and feminist theorist. Sharon Marcus wears many hats with finesse and…
Man on a (Collaborative) Mission!
When you are the Founder/CEO of an entity with a name ‘ The Agency of…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Mall Chauvinism Champion
Suresh Kumar Kurapaty is a driven man. His external sense of calm and composure hides…
Selling Celluloid Dreams
He is someone who dons many a hat- Film Marketer & Distributor, Film Director, Content…
A RAK solid head honcho
Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority is a melting pot of…