A PINTERESTING Conversation
Interview with Pinterest’s global head of marketing Jim Habig Pinterest is a unique social media…
Browsing: Conversations
Philip Krim on Going DTC to IPO, and Becoming the Nike of Sleep
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Marketing needs to be bolder
The business of banking has become increasingly dynamic and crowded. Emma Sheller, Global Head Brand…
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
The Power of Winfluence!
Amanda Russell: Fitness Icon, Entrepreneur, Professor of Marketing & Author Amanda Russell was an ‘influencer’ before the…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Scripting plots of gold!
Photo Credit: David Lee Badass will be too feeble a word to describe Kristina Paider. Scriptwriter, story…
A Kross with a Purpose!
Ethan Kross is an American experimental psychologist, neuroscientist and writer, who specializes in emotion regulation. He…