The Go(o)d Samaritan of Advertising
If the corporate world was ever looking for a conscience keeper, it need not look…
Browsing: Conversations
Burger King’s secret sauce: CMO Fernando Machado shares its unique creative methods
Burger King’s unconventional ads have been the talk of the industry for years. But how…
Making a hAIgh point !
This CEO’s Important Tip: “Nothing in AI Is Ever 100%” This post is part of…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
What role does your brand play in this new state of culture
Balancing Empathy with Sustainability: Liquid Death CEO Discusses the Evolution of Canned Water With the…
For whom Excel(lence) meets Storytelling!
Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, one of the world’s largest advertising and communications firm.…
Making Non Obvious A Trend, Obviously!
Rohit Bhargava brings in an unusual, hitherto unexplored, tangential dimension to business and marketing thinking and is…
SARAH HOFSTETTER ON E-COMMERCE TRENDS AND WHY SHE LEFT AGENCY LIFE
The former 360i CEO joins the ‘Ad Lib’ podcast to discuss her new job at…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Tarek El Kady: ‘How brands act in the next few months will impact their performance for the next few years’
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa…