WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements in video spots that make…
GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM’s Brian…
Two Designers Start a No-Judgment Conversation about Mental Health, Creativity, and Work
Designers Dani Balenson and Indhira Rojas interviewed each other about redefining the language of mental health, growing into their illnesses and…
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound…
‘It’s been emotionally draining’: How publishers are adjusting on the fly in a time of uncertainty
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message from one of his clients.…
The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly 400 million workers globally will…
Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized the coronavirus crisis as more…
