Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that Google Maps has not: advertising.…
How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or interesting static pictures, videos or…
How Nike designed 14 Women’s World Cup kits–with help from the players
Many of the women taking the field in this summer’s World Cup were inspired as kids by the players of…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of on-demand everything, when we have…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its designs from the ’90s. Five…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now technology is bringing both together,…
Warren Buffett Says This Career Advice Is All Wrong. It’s Like ‘Saving Up Sex for Your Old Age. It Just Doesn’t Make a Lot of Sense’
The Oracle of Omaha speaks the truth again. I readily admit, Warren Buffett makes me laugh out loud. There’s a certain comical…
