Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’ advertising agency. The advertising and…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s…
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
Graphic designer Kelly Lauren gave each coffee brand a new look, dividing commenters with her design decisions. The Starbucks logo…
5 IDEAS FOR INNOVATIVE B2B VIDEO MARKETING
Video an incredibly powerful tool for B2B businesses. YouTube has approximately 2 billion monthly active users. Aberdeen Group reports that video marketers generate 66%…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC…
These startups aim to smash Apple and Google’s smartphone duopoly
Two privacy-first, open-source platforms want to give consumers what the tech giants won’t. But starting from scratch isn’t easy. For…
‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning campaigns for some of the…
