A Love Story Completely Told Through Fake Advertisements
Told in 30-second chapters that look like real ads for fake products, this excellent short from writer/director Ben Callner examines…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built, by shifting the centre of…
Uber radically redesigns its app to remind you that Uber Eats exists
In Uber’s latest move to inch toward profitability, it’s trying to convince people who use its app for ride-sharing to…
Why being interrupted at work can (sometimes) be a good thing
The use of technology at work means that we’re more prone to interruptions than ever. But research shows that the…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human, the content would be so…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a button, and buses that drive…
A Rare Breed: Meet The Queen of Meaning
Do they make them like her anymore? If content is king, then context is the kingdom. And every kingdom needs a Queen. Dr.…
