5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known for our quiet reserve and…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how the creator economy is growing and producing…
Inside the dissolution of Apple’s legacy design team
Apple’s design team is legendary. But following the death of Steve Jobs, dysfunction ran rampant, as Tripp Mickle writes in…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies are over-leveraging purpose marketing at…
Companies that care: Lessons from a unicorn founder and his purpose-driven investor
Doing good may also be a good investment—and potentially transformative for the world. Two leaders on the front lines discuss…
Why transformations fail: A conversation with Seth Goldstrom
Transformations can fail for a variety of reasons, but most unsuccessful efforts share some of these ten weaknesses. Despite the…
