Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community Panel to asses, some of…
How can your brand cut through the noise
What You Need to Know about the Newest Frontier of Brand Storytelling With consumers facing a barrage of branded content,…
Uber Eats is going to stop gaslighting you with confusing design
The app is getting a significant update. Here’s what the company’s head of product has to say about what prompted…
How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming majority of their mobile internet time…
Is Your Customer Engagement Strategy Irritating Your Customers?
While customers are every brand’s top priority, most brands haven’t figured out how to engage with their customers in a…
Is your product too different? How to assure customers that it’s the right fit
Startups often offer something unique, different and better for customers. The challenge is to convince enough customers that the risk…
Why Education Is the Key to the MENA Region’s Future
Oil has been the key to prosperity in the Middle East – but it is a finite resource. As alternate…
