Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s unlikely to provide the creative…
How brands can educate the public on climate change
As COP 28 focuses people’s minds on climate change and the actions they can take to alleviate the growing crisis,…
Does culture really eat strategy for breakfast?
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear strategy. In my firm’s frequent…
34 Predictions for Social Media Marketing in 2024
Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the…
What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop…
In Search of Ingenuity
The quiet heroes of innovation do the little things that bring big ideas to life. Few people may recognize the…
Listen with your head and heart: How Mars anchors on principles and people
Poul Weihrauch, CEO of Mars, Incorporated, on prioritizing what matters and preparing for the challenges of tomorrow. With more than 140,000…
