THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a position of reality. What can…
Culture Clash: A Lesson from the Theranos Case
As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R. Burns examines the prickly relationship…
A designer and a NASA scientist team up to fight a $244 billion problem that’s hiding in plain sight
The debut project from Brooklyn-based Betterlab takes aim at a condition that affects a third of people worldwide. Nearsightedness doesn’t…
How Big Companies Can Cultivate Intrapreneurs
The following article was written by Scott Snyder, a senior fellow at Wharton’s Mack Institute for Innovation Management and author…
Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go out the window. If you’ve…
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind. Silicon Valley’s tech workers can go to great…
A TECHative, Creative Visionary !
He is a man of many parts and wears multiple hats very comfortably- artist, techpreneur, corporate leader, inventor and above all…
