Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm on the planet that specializes…
Where behavioural science fits between ‘normality’ and continued worry
Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to…
Engagement over Revenue
Engagement over revenue: How The New York Times has reoriented its events internationally Facing the new reality that in-person events…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing acceptance of contactless payments —…
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a minor supplement to a large…
Burger King’s secret sauce: CMO Fernando Machado shares its unique creative methods
Burger King’s unconventional ads have been the talk of the industry for years. But how do they get made? At…
