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How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO tenures get shorter. According to…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional connection to your company is…
The case for building cities underground
The architecture of subtraction may be one of the greenest ways to build. For millennia humankind has dug downward for…
SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it, transforming our businesses to succeed…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck so many businesses last year…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard Thaler reflect on its continuing…
