A lack of understanding is downright dangerous – how AI is transforming advertising
AI is a buzzword that we’ve heard about a lot and rightly so. It has infiltrated all facets of modern…
Should brands take a stand?
Taking a strong point of view can be a risk for a brand in today’s tumultuous environment, but sometimes it’s…
GOOD NEWS! IT JUST GOT EASIER FOR YOU TO SUGGEST NEW EMOJI
IF YOU WANTED to send a tweet using Mayan hieroglyphics, or call upon the Phaistos disc symbols to craft the perfect…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic…
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications and consumer profiling, may finally…
Atlanta: An Airport Case Study in Trying to Manage Plastic Waste
Airlines are big perpetrators of plastic pollution in the aviation industry, but airports are part of the equation as well,…
Adding life to Life !
As MD & CEO of HDFC Life, she leads the largest private sector life insurer in India in terms of…
