Browsing: Advertising
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
More Retailers Are Investing in Social Advertising
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Contextually relevant content boosts DOOH
Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…