Browsing: Advertising
Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Advanced Advertising: The Sum of Its Parts
Advanced Advertising at Paramount Advertising I have a weird job. I lead Advanced Advertising for Paramount.…
How does AI art make creative directors feel, really?
AI art: everyone, it seems, has an opinion on it. But what do the people…
The #1 threat to attention metrics: The paradox of attentive audiences
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned…
Ads are more effective when repeated in a block
Advertisements that are repeated in a block are generally more effective and significantly boost brand…
Advertising only works if it is seen. And seen often.
Every business owner on earth has asked this question at some point or another… They…
Drivers of brand growth: A deep dive into how advertising works today
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating…
Anatomy of an ad tech outrage
Few topics ignite the advertising community as intensely as the notion of made-for-advertising sites (MFAs). The mere…
How To Overcome Bad AI In Your Programmatic Marketing Efforts
The recent prominence of AI tools such as ChatGPT has raised questions about their utility…
Corona, ‘Unfilter Mexico’
GUT Mexico and Corona urge the film industry to abandon the negative portrayal of Mexico through the long-standing use of…