Browsing: Advertising
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
A Bit Of Executive Creative Director History
If there is anything that I find a bit off-putting about the dynamic move to…
P.J. Fleck Brings His High-Energy Coaching Style to Pizza Ads Golden Gophers coach goes to work for Red’s Savoy
“You’ve earned that right, to have ‘Sota-style pizza delivered right to your door! You are pizza…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle.
Booze brand turned an Instagram photo into a social stunt in a matter of hours.…
Keeping The Advertising Industry Honest (Episode 24)
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence…
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads…
Will Dettol’s ‘back-to-work’ ad campaign damage its brand?
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…