Browsing: Advertising
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health. Once upon…
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
BEER Coors Light Goes For Younger Drinker In ‘Made To Chill’ Campaign
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change,…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Travel Trendspotting: The top brands celebrating summer with digital ads
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
How to Build A Winning Advertising Agency New Business Program
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…