Browsing: Advertising
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
Meet This Year’s WIRED25: People Who Are Making Things Better
The scientists, technologists, artists, and chefs who are standing between us and species collapse. WHEN…
Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Living Your Best Digital Hygge Life
How to leave clients with a warm, inspired and fulfilled feeling Each year, leading up…
Zomato and Cult.fit’s mistakes are lessons for the advertising industry
Advertising is a tricky business; it’s not just about selling a product or service but…
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
OK, I Do Not Want You To Quit Advertising. I Just Want You To Move To Mexico.
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…