Browsing: Advertising
Subaru Plays Up Safety, Technology In Forester Campaign
Subaru of America is debuting a campaign for its all-new 2019 Forester that focuses on…
Advertisers go in-house in search for media talent
Advertisers’ hunt for media talent has switched away from agencies and is now focused far…
12 Ways to Hook an Audience in 30 Seconds
Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation.…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…