Browsing: Advertising
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…