Browsing: Advertising
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client =…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
When will 3D, 360-degree, and VR revolutionize social video ads?
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…