Browsing: Advertising
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…
United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
How to ensure more effective creative advertising gets delivered
Great creative is the second biggest driver of advertising profitability. When it comes to the…
Ikea’s New Collection Makes Your Not-Home Office Feel Like Home
Dentsu helps ease the back-to-work transition Be it ever so humble, there’s no place like…
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…