Browsing: Advertising
The Future of Advertising: A Sneak Peek!
What could/should “advertising” look like in 2020 and beyond? What should we do now for that…
YOU GUYS SUCK! THE DOS AND DON’TS OF COMPARATIVE ADVERTISING
From chicken sandwich wars to ‘corngate,’ trading shots with rival brands is all the rage.…
The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
Advertising casualties of the pivot to privacy
It’s open season on advertising techniques that rely too heavily on personal user data. Tighter…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Annals of Advertising: When an influencer oversteps the boundaries
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health. Once upon…