Browsing: Advertising
The World of Voice
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90%…
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…
The immeasurable contribution of Out of Home
The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the…
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
The perfect anti-racism, anti-police-brutality ad for brands already exists
“Not a Gun” just needs the right brands to step up. One time when Anthony…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…