Browsing: Advertising
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
Meet This Year’s WIRED25: People Who Are Making Things Better
The scientists, technologists, artists, and chefs who are standing between us and species collapse. WHEN…
Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Living Your Best Digital Hygge Life
How to leave clients with a warm, inspired and fulfilled feeling Each year, leading up…