Browsing: Advertising
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development…
Is Domino’s Delivery Insurance Bad Advertising?
A quick note before I get to Domino’s and their Delivery Insurance advertising… We’ve all…
5 Articles From 2019 That Will Provoke Sharper Marketing In 2020
I went back through my sixty-some-odd posts on Forbes.com in 2019 and plucked out five…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…