Browsing: Advertising
Toilet paper is having a moment and the advertising is getting weird
You may not be able to get any TP, but its makers want to be…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
In These Uncertain Times,’ Coronavirus Ads Strike Some Repetitive Notes
Companies strive to assemble ad messages in response to the pandemic The most common elements…
Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also…
Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…