Browsing: Advertising
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Old Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
Why talent is “ghosting” advertising employers
Marketing has a ‘ghosting’ problem Two months ago, staffing firm Aquent Studios was working with…
What Matters When It Comes To Advertising: Connections Outpace Budget
Do you need to spend more on an advertisement for it to be effective? At…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…