Browsing: Advertising
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Media choices remain driven by perception over evidence – that matters for recovery
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Putting a new ‘ seal ‘ of approval on advertising
New York agency Walrus sprung to life 15 years ago. In 2005, Frances Webster and colleague and…
CLUELESS & OUT-OF-TOUCH
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…