Browsing: Advertising
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Creative Director’s Choice: BSSP’s Sinan Dagli on falling in love with the Apple Watch spot
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight…
HOW ADVERTISING CAN SAVE THE WORLD
You may have noticed that the world is a mess. It is rife with hatred, lies,…
Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
As more games hit the market, it becomes harder for publishers to get noticed, which…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…