Browsing: Advertising
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
Uplifting the spirit of the brand!
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many…
Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
Why Some People Say ‘No’ to Ads (and How to Change That)
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
Poignant International Red Cross Ad Shows Santa Hunting for Missing Child
This holiday season is so fraught with political divisiveness, immigration crises and natural disasters, that…
Diageo ‘reimagines the old’ in Roe & Co campaign
World-leading drinks company Diageo has launched a marketing campaign for its Roe & Co blended…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…