Dying is the Biggest Cause of Death


Yes, dear friends, it may come as no surprise: Bad clients are indeed deadly, but dying is the most frequent cause of death—a fact of life that consumes us all our lives until it kills us. Heaven forbid I get too sophistic during these early days of the new year, but …


… I am reminded of what the great Mark Twain so eloquently said:

“I think we never become really and genuinely our entire and honest selves until we are dead—and not then until we have been dead years and years. People ought to start dead, and they would be honest so much earlier.”



This article first appeared in printmag.com

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story

About Author

Comments are closed.