Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
Browsing: Digital Transformation
Ambidexterity: where it works and why
Walmart’s recent announcement of its new health business is a timely reminder of how large corporations can…
How L’Oréal’s Perso solves a particular problem
Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Customer Journey Maps: The North Star to Digital Transformation
Diving right into digital transformation can tempt any leader, but a lack of architecture might…