Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
Browsing: Digital Transformation
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Customer Journey Maps: The North Star to Digital Transformation
Diving right into digital transformation can tempt any leader, but a lack of architecture might…
How Digital Tools Support Hyper-personalized Customer Experiences
Digital technologies are transforming every aspect of our lives – at home and at work…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
The future of marketing belongs to hybrids, but don’t call them unicorns
I’ve grown to dislike the label “unicorn” in martech. In the early years of the…
A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…