Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
Browsing: Digital Transformation
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
The pandemic has caused unprecedented upheaval in the corporate world, and we marketers are trying…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
It’s Time to Rethink How You Innovate
The fallout from the pandemic has created new opportunities that organic growth leaders are best…
From zero to seven figures: Five lessons from building a digital transformation business in an agency
Happy Marketer’s Srotoswini Roy distils the five key lessons learnt in building a digital transformation…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
Tarek El Kady: ‘How brands act in the next few months will impact their performance for the next few years’
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa…