Kia’s New Branding Strategy Looks to Compete in the EV Era
Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand ENDS…
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Branding Matters. Because, Branding Matters!
Branding: The peculiar art and science of distilling something* down to its essence and giving…
Sundar Pichai: “Reward Effort, Not Outcomes”
The CEO of Google and Alphabet on how Google wants to define the future of…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
A New Year’s resolution for bosses: Abandon these 6 expressions
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
This digital trick can bring calm and productivity to your work and life
If you do all this right, when you interface with your devices, you might even…