Businesses report design skills are increasingly essential in every role
As we all become increasingly addicted to the content on our phones, shortening attention spans…
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How Defining a Brand Purpose Can Build Consumer Trust
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…
Will Generative AI Create a New Era of Search Competition?
Since “google” entered our vocabulary as a synonym for “search,” Google’s dominance in the search…
Pay Attention, Brands: The Future of Marketing Is Soccer
It’s coming home for 2026 That may feel like a bold statement, but hear me…
Kia’s New Branding Strategy Looks to Compete in the EV Era
Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand ENDS…
Branding Matters. Because, Branding Matters!
Branding: The peculiar art and science of distilling something* down to its essence and giving…
Sundar Pichai: “Reward Effort, Not Outcomes”
The CEO of Google and Alphabet on how Google wants to define the future of…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…