Kia’s New Branding Strategy Looks to Compete in the EV Era
Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand ENDS…
Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand ENDS…
Branding: The peculiar art and science of distilling something* down to its essence and giving…
The CEO of Google and Alphabet on how Google wants to define the future of…
Marketers should serve humanity both in their vision of the future and the role of…
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
Bosses get a hard rap from their subordinates—and often for good reason. As organizations flatten,…
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
If you do all this right, when you interface with your devices, you might even…