Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Browsing: Brand awareness
4 new features to help you make the most of LinkedIn
If you are like most LinkedIn users, you don’t have time to figure out the…
How to win in upper funnel video advertising
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC…
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
Five Common Social Media Marketing Mistakes to Avoid in 2019
Neel Sinha is the creator of MyLnk. The innovative link shortener and URL management solution.…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more. If you have experience…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…