The New Theatre of Shopping
The future of shopping will be on Netflix, Amazon Prime Video, and Disney Plus I…
Browsing: Brand awareness
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
How publishers are using Instagram to promote commerce content
Instagram might not be the best platform to drive site traffic, but some publishers are…
Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is…