Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
Browsing: Brand awareness
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population,…
9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…
5 Musts Before Launching Your Social Media Marketing Campaign
When you decide to pursue a social media campaign, it’s natural to get a bit…
Think Local, Act Global: Marketing Strategies for Expanding Your Startup Around the World
Launching your company in new cities, or want to increase brand awareness in new markets?…
Why should marketers really care about reaching the cross-device consumer?
Today’s marketer has a growing number of channels they can use to communicate with their consumer…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…