Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
Browsing: Digital Media
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
4 Steps to Transform Your Agency
As digital media finally overtakes traditional media in terms of revenue, ad agencies need to…
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need. Think…