‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Browsing: Design
Using Advertising Science to Build Your Brand
Over the last 10 years, we have witnessed an emergence of digital brands that have…
Everything you thought you knew about ‘feminine design’ is wrong
The new book ‘Woman Made’ is here to shatter all your stereotypes about women in…
What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
The case for building cities underground
The architecture of subtraction may be one of the greenest ways to build. For millennia…
What Apple’s big privacy changes mean for the future of marketing
Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. …
Design history has conveniently excluded women. That’s finally changing
It may be a century late, but a recent slew of books and exhibits showcase…