Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyperconnected World” uses an iconic brand—Coca-Cola—to illustrate…
Browsing: Design
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
How Nike designed 14 Women’s World Cup kits–with help from the players
Many of the women taking the field in this summer’s World Cup were inspired as…
Egomaniac designers aren’t just annoying. They’re bad for business
Egos have no place in the creative industries. Removing egomaniacs from your office will result…
Studio O’s Liz Ogbu: Finding design clients is “a bit like dating”
The design consultancy founder reveals how she finds clients, why she refuses to hold traditional…
How design led to overconsumption–and how it can help stop it
After years of research, Formafantasma publishes a staggering multimedia documentary about the e-waste crisis. In…
New York’s 9/11 memorial had a tragic flaw. Here’s the plan to fix it
The original design had a serious oversight: It didn’t pay homage to the first responders…
13 Strategies For Capturing And Marketing User-Generated Content
Getting people to hear about your brand and see what your business does is the…
How Imagination Can Accelerate Performance
Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…