Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Browsing: Creativity
McDonald’s “The gift” by Leo Burnett
https://youtu.be/D7ANny8roV0 McDonald’s recreates that first car feeling, to the tune of Westlife. The ad follows…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…
ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
Get More Than 3 Million Design Assets for Just $50
Small businesses need design assets. It’s just a fact. If you want to grow your business, you…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
Why building an emotionally intelligent workforce should be a business priority post-COVID
In the post-COVID work climate, soft skills such as emotional intelligence are more in-demand than…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…