Reward The Creative Process, Not The Outcome
When people think about creativity, they typically think of it in terms of three Ps:…
Browsing: Creativity
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…