Tarek El Kady: ‘How brands act in the next few months will impact their performance for the next few years’
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa…
Browsing: Creativity
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
5 Common Covid Misconceptions
“During this difficult period …” “In times like these …” “The [blank] team is here for you…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
The best coronavirus quarantine memes: We’re bored to the point of delirium
As we enter day who-the-heck-knows of confinement, people are expressing their on-edge feelings of isolation…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
How to Build an Outstanding Marketing Team: A Seven-Step ‘People Strategy’
You can come up with all sorts of marketing strategies that would impress the most…