
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
People find digital music, books, and games more convenient — but think physical goods should…
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
Asking business leaders to rate the effectiveness of their marketing organizations is a bit like…
In the uncertain times of a continuing pandemic and the unfolding economic recession, sustaining customers’…
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look…
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…