Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Browsing: Brand Equity
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Hoka shoes: a case study in growing, slowly
Hoka, a premium shoemaker, has grown to over a billion dollars of annual sales; 11…
Not Sure How Much to Tip Your DoorDash Driver? That’s by Design
Consumers love the convenience of DoorDash, Uber Eats, and other delivery services that bring their…
Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
7 Great Album Covers, Chosen by Director and Musician Speelburg
Dirty Projectors, Dolly Parton, Benny Sings and more You should absolutely judge a book by…
Meta’s Twitter rival Threads has launched — here’s what you need to know
Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads.…