Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
Browsing: Brand Equity
The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…