Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Browsing: Brand Equity
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
The Pitfalls of Flaunting Your Social Status
Using luxury goods could make you seem like a poor team player, according to new…
Want to Leave a Lasting Impression on Customers? Don’t Forget the (Proverbial) Fireworks
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Protecting Your Brand Reputation on Social Media
Want to make sure your ads don’t appear next to problematic content? Curious how to…
Dying is the Biggest Cause of Death
Yes, dear friends, it may come as no surprise: Bad clients are indeed deadly, but…
Unlock Success with Multidisciplinary Marketing Teams
Traditional marketing approaches are no longer enough in today’s ever-changing environment. To thrive in the…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…