With consumers craving stability, now is the big opportunity for big brands
It’s a tough world out there for consumers, who are more likely to be looking…
Browsing: Brand Equity
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
How Plant-Based Food Branding is Changing the Game
Plant-based companies are driven by passion, technology, and remarkable resilience. These ventures emerge from a…
Ambitious in-house agencies need strategy capabilities
In-house agencies are evolving, with half aspiring to become a lead creative agency for their…
What’s the future of print?
The shrinking size of the print ad market reveals that many marketers are shifting investment…
This AI-for-fashion lets you launch and run a clothing line with just a prompt
CALA’s technology uses AI tools to design, manufacture, and ship garments, making it easier for…
How AI helps Kraft Heinz craft better content
Why Kraft Heinz Head Of Data Loves AI-Driven Analytics Kraft Heinz has a new approach…
The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what make incredible storytelling AAPI Heritage…
So long shop class: This high school is designed for the jobs of the future
Interconnected spaces and class topics are part of creating a new type of high school…