OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Browsing: Advertising
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client =…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
The Perfect Pitch Is Possible With Presentation Management
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to…
{grow}: What 5G Means For Content Consumption and Creators
Emerging 5G services will not only make our devices go faster, but it will also…