SARAH HOFSTETTER ON E-COMMERCE TRENDS AND WHY SHE LEFT AGENCY LIFE
The former 360i CEO joins the ‘Ad Lib’ podcast to discuss her new job at…
Browsing: Advertising
Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Media owners offer creative help
Media owners are offering a range of services in an attempt to keep advertisers on…
Toilet paper is having a moment and the advertising is getting weird
You may not be able to get any TP, but its makers want to be…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…