Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Browsing: Advertising
Thin is in and is there a place to hide?
OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS The ‘Thins Protection Program’ tapped Green Giant, Ford,…
The most influential designer you’ve never heard of is a 92-year-old artist in SF
Barbara Stauffacher Solomon changed the world of design with her life-sized graphics. A new collaboration…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
This whiter-than-white paint cools buildings down dramatically. Why isn’t it everywhere?
From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…