Once your purpose is in everything you do, it becomes an indelible part of the…
Browsing: Advertising
The Art and Science of Boarding an Airplane in a Pandemic
JASON STEFFEN STUDIES planets in other solar systems. His most famous work—OK, second-most famous work—was with NASA’s…
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
The 14 most important books for designers to read right now
Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
The power of narrative foresight to reframe reality through brands, media and the stories we consume
Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we…
2020 Goodvertising Awards Recognize Year’s 10 Most Impactful Creative Campaigns
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and…
Seven Typography Design Trends for 2021 [Infographic]
What’s old will be new again in typography during 2021. The Word Counter predicts that classic…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…