How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
Browsing: Advertising
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether.…
OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
The strongest strategy is collective
To be able to sit and ponder, to focus and compose words and thoughts on…
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
With many theaters closed nationwide this summer due to the pandemic, Kia Motors America is…
Trump Campaign Urges Supporters to Back TikTok Ban in Online Ads
Donald Trump’s presidential campaign is paying for ads on Facebook Inc.’s social media platforms urging supporters…
Total Annarchy
In my two decades of marketing experience, this is one truism I’ve learned: Some of the…