Browsing: Advertising
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…
Subaru Plays Up Safety, Technology In Forester Campaign
Subaru of America is debuting a campaign for its all-new 2019 Forester that focuses on…
Advertisers go in-house in search for media talent
Advertisers’ hunt for media talent has switched away from agencies and is now focused far…
12 Ways to Hook an Audience in 30 Seconds
Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation.…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…