Browsing: Advertising
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Most creative work is do-good fata morganas
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look…
Three proven strategies for advertising on Amazon
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of…
Video Advertising Integrations Spell the End of Advertising
The future is more embedded technology that turns video into ads With in-video clickable purchasing,…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
Moments That Moved The World Dream Crazy
Take a deeper look at the real stories and key moments that led to Lion-winning…
TOP 7 WAYS TO MAKE YOUR AD MORE CREATIVE—AND EFFECTIVE—IN 2021 AND BEYOND
The pandemic has changed the rules for everything, including marketing. Never has the brand message…
Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…