Browsing: Advertising
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
A fresh start: Rethinking the advertising landscape
At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…
Can Your Advertising Pass The Acid Test?
What makes a theatre production great is what makes a brand great. This shouldn’t be…
How to win in upper funnel video advertising
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…