Browsing: Advertising
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Client Thoughts On The Advertising Agency RFP Process
The Advertising Agency Client RFP – Go Or No Go As an agency owner and…
Ultra-short ads land with consumers
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
The Ad Platform: The Next Phase of Programmatic Maturity?
For years, advertisers and their partners have complained about a lack of transparency in programmatic…
Brain trust: your favourite risky campaign?
Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite…
Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…