Browsing: Advertising
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Nike and Kendrick Lamar Honor Kobe Bryant on What Would Have Been His 42nd Birthday
Today, on what would have been Kobe Bryant’s 42nd birthday, Nike pays tribute to the basketball…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions Amid the bleak landscape of the…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Back at the beginning of the year, specialist publisher Dennis Publishing expected to grow its…