The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
Browsing: Marketing
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…
Most watched videos of 2018
2018’s Most-Watched Stanford GSB Videos Sitting through a long train commute or heading off on…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
Video: How to Restore Trust When It’s Been Broken
Whether we mean to or not, we sometimes break people’s trust in us. Even with…
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
How an Early Car-builder to the Stars Transformed Detroit Through Design
General Motors is setting out on a course to reinvent its business in the age…
WHAT SHOULD YOU DO WITH OLD CONTENT?
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content.…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…