Food trends driven by ‘collective convergence’—why that matters
Quick-service restaurants that brand by smell, food promotions in the metaverse, packaging you can eat,…
Browsing: Marketing
The Secret to Effective Interpersonal Communication? A Multidirectional, Multichannel Approach
In 1964, Canadian communication theorist Marshall McLuhan coined the phrase “the medium is the message”…
Marketing in an economic downturn
One in every three British households will trim their household spending this year, according to…
Marketing in the Metaverse: challenges and opportunities
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual…
Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
Marketing In, Through and Out of The Pandemic
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…
The Secret to Successful B2B Events: Five Tips for Thoughtful Design
Ask 100 B2B event organizers how to execute effective event design, and you’ll get 100…
Marketers will need to be at the top of their game in 2022
Changed behaviours, the end of brand loyalty, economic headwinds, cultural division … 2022 is going…
CMOs Lead Into the Light
More than half of Europe could be infected with the omicron variant in the next…