The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
Browsing: Marketing
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
5G’s Impact on Marketing in 2020: Trends and Predictions
2019 witnessed the emergence of 5G in its commercial usage capacity. With 2020 just around…
Why traditional media still matters: Birds Eye Marketing Director, Steve Challouma
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Steve Challouma – Marketing Director at Bird’s…
How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…
Does Your 2020 Marketing Strategy Include Conversational Marketing?
So many shiny objects. So little time. As soon as you focus on a successful…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…