Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…
Browsing: Marketing
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
Can the ‘Supercharged’ Consumer Save Retail?
At a time when many bricks-and-mortar retailers are going bust, one might question the value…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
We need a new ‘third way’ to set marketing budgets
Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…
What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
Bye Bye, Barneys? Why Luxury Is the Latest Retail Casualty
Another retail icon has fallen. Barneys New York announced earlier this month that it has…