B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
Browsing: Marketing
Your Fist and the Future of Marketing
Are your marketing dollars worth the interruption? Since the dawn of time, marketing focused on…
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good. From “shared value” to “brand purpose”…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She’s a Hybrid
The first-ever CMO of a young company has to do something slightly different from one…