Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
Browsing: Marketing
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas. Being able to effectively…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
Retail Resurrection: A Rosy Outlook for 2019?
For many U.S. retailers, 2018 turned out to be a very good year. Buoyed by…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
How Introverts Can Learn to Network Effectively
Learning how to network effectively is an invaluable skill to have when it comes to…