Feelings of Nostalgia Can Make Us More Patient
Waiting is part of everyday life. We wait for dishes to be served at a…
Browsing: Marketing
It’s more than a long tale!
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon,…
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods…
Why Books Matter for the Long Run
Book publishing is a business and increasingly a technical one, but at its heart it…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
Be very aware when marketing to generation alpha
This holiday season, kids everywhere will be pestering their parents and anyone else who might…
Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
Getting To The Best Idea (with Niki Papadopoulos)
Podcast: Play in new window | Download Every idea – even a great one – needs an editor.…