The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Browsing: Marketing
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
(More) digital trends for 2021: Making the new old again
In December, we released our “10 Key Digital Trends for 2021” report, which contained major…
When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer
COVID-19 has forced many businesses to forego long-term planning for more of a “here and…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Marketing that saves lives
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] As marketers, we strive to…
3 new marketing basics the new world needs
It’s become a somewhat hackneyed expression, but in just 12 months the world has changed…
CMO Mindsets for Different Stages of a B2B Company
CMO’s have the highest churn rate among the C-suite — what’s the underlying issue? It’s…
A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…