10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Browsing: Marketing
Why food brands should target promotion-minded consumers
Understanding the difference between promotion- and prevention-minded shoppers could help food marketers enhance their strategy…
User Generated Product Building
Lego’s Next Build: Worlds and Characters Created by Its Fans Seeking ideas for TV shows,…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
The Subscription Economy Comes to Government
“Citizens tend to think of government as a kind of vending machine. They put in…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
How Starbucks Came a Long Way on Customer Centricity
On May 25, Wharton School Press published an updated edition of Customer Centricity by Wharton marketing professor Peter Fader.…
Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
So you’ve outsourced your content marketing (or you’re considering doing it). Outsourcing can be an…