If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Browsing: Marketing
From Facts to Fake News: How Information Gets Distorted
Remember the old childhood game of telephone? One kid whispers a phrase in another kid’s…
How Smart Is Your Marketing Machine?
If you haven’t seen the writing on the wall, here’s the gist: AI will have…
Can PowerPoint Be Too Persuasive?
A common refrain among business people is, “PowerPoint sucks.” They don’t mean the slide presentation…
The future is an asset, not a guess!
A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months…
Proving Marketing to Execs (Part 2): Marketing’s Language Problem
Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the…