How is your company showing up when customers look for you?
It’s more important than ever to understand how your company’s online presence stands on its…
Browsing: Marketing
Here are the Biggest Moments From the Oscars 2022
With 1.8 million mentions, the 94th Academy Awards was undoubtedly the most memorable ceremony there’s…
The cost-of-living crunch: what it means for marketing, and what to do next
2022 was always going to be a difficult year as the after-effects of the pandemic…
Food trends driven by ‘collective convergence’—why that matters
Quick-service restaurants that brand by smell, food promotions in the metaverse, packaging you can eat,…
The Secret to Effective Interpersonal Communication? A Multidirectional, Multichannel Approach
In 1964, Canadian communication theorist Marshall McLuhan coined the phrase “the medium is the message”…
Marketing in an economic downturn
One in every three British households will trim their household spending this year, according to…
Marketing in the Metaverse: challenges and opportunities
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual…
Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
Marketing In, Through and Out of The Pandemic
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…