![BrandKnow at BrandBar: Did You Know This About Rolex ?](https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_001-1.jpg)
Browsing: Branding
![How to Maintain Brand Authenticity As You Grow Your Business](https://www.brandknewmag.com/wp-content/uploads/2015/08/business_growth-351x185.jpg)
How to Maintain Brand Authenticity As You Grow Your Business
When is a small business too small … or too big? Here’s how three small…
![Opinion: No brand’s campaign needs a hashtag. Ever.](https://www.brandknewmag.com/wp-content/uploads/2015/08/hastag-351x185.jpg)
Opinion: No brand’s campaign needs a hashtag. Ever.
I recently saw a billboard for a state tourism campaign. Like any well-crafted outdoor advertising,…
![3 Tips for Co-Branding Happily Ever After](https://www.brandknewmag.com/wp-content/uploads/2015/08/starbucks-351x185.jpg)
3 Tips for Co-Branding Happily Ever After
One of the key ingredients in a strong marriage is teamwork. As I saw with…
![How Everything-as-a-Service will help brands on mobile](https://www.brandknewmag.com/wp-content/uploads/2015/08/mobile-351x185.jpg)
How Everything-as-a-Service will help brands on mobile
Increasingly, brands that previously relied on non-interactive advertising to reach their customers are leveling up…
![Why Demographics May Be Irrelevant for Brands: Welcome to a Post Demographic (Geography is History) Era!](https://www.brandknewmag.com/wp-content/uploads/2015/07/demographics-351x185.jpg)
Why Demographics May Be Irrelevant for Brands: Welcome to a Post Demographic (Geography is History) Era!
Historically, brands and marketers have sworn its allegiance to demographics. Like the proverbial Tweedle Dee…
![Why brands could do with a bit of hypothesis?Beyond (S)lip Service on Corporate Social Responsibility!](https://www.brandknewmag.com/wp-content/uploads/2015/07/corporate-resp-351x185.jpg)
Why brands could do with a bit of hypothesis?Beyond (S)lip Service on Corporate Social Responsibility!
Corporate social responsibility for brands and organisations is no longer an obligation. Its a compelling…
![Why we are looking at an integrated future where fashion and technology brands combine?](https://www.brandknewmag.com/wp-content/uploads/2015/07/fashion-forward-351x185.jpg)
Why we are looking at an integrated future where fashion and technology brands combine?
First let’s crunch some numbers.US $15.4 Billion. That was Google’s Net Profit for the first…
![FIFA Brands Are Finally Feeling the Heat of Scandal—Especially Nike](https://www.brandknewmag.com/wp-content/uploads/2015/07/fifa-351x185.jpg)
FIFA Brands Are Finally Feeling the Heat of Scandal—Especially Nike
A week after FIFA’s world was turned upside down and 14 people werearrested in connection…
![Three Branding Lessons From a Grammy Award-Winning Violinist](https://www.brandknewmag.com/wp-content/uploads/2015/07/violin-old-new-670-351x185.jpg)
Three Branding Lessons From a Grammy Award-Winning Violinist
If you think the prices you can charge your clients depend entirely on your skills…
![How Facebook Unified Its Brand](https://www.brandknewmag.com/wp-content/uploads/2015/07/facebook-351x185.jpg)
How Facebook Unified Its Brand
BEN BARRY ILLUMINATES HOW FACEBOOK GOT ITS BRAND ACT TOGETHER—SOMETHING OTHER COMPANIES COULD LEARN FROM.…