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Browsing: Branding
![Managing Your Brand Is an Intangible Investment That Pays Off Big](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand_03-351x185.jpg)
Managing Your Brand Is an Intangible Investment That Pays Off Big
We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a…
![5 Tips for Creating an Appealing, Engaging, and Memorable Brand](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand_02-351x185.jpg)
5 Tips for Creating an Appealing, Engaging, and Memorable Brand
It’s 2015. If you want your company to rise above the digital noise, a cold,…
![The Myths about Naming your Brand](https://www.brandknewmag.com/wp-content/uploads/2015/09/naming-351x185.jpg)
The Myths about Naming your Brand
Five Naming “Rules” You Can Break with Impunity Spend even five minutes searching for business-naming…
![Blog Till You Drop: Influencers as Brand Champions](https://www.brandknewmag.com/wp-content/uploads/2015/09/winner-351x185.jpg)
Blog Till You Drop: Influencers as Brand Champions
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions Influencer marketing is one…
![The Branding Gods (Mostly) Love Google’s New Logo](https://www.brandknewmag.com/wp-content/uploads/2015/09/google-351x185.jpg)
The Branding Gods (Mostly) Love Google’s New Logo
WE ASKED SOME OF THE BIGGEST NAMES IN BRANDING FOR THEIR TAKE ON THE GOOGLE…
![Build Your Brand by Separating It From Product](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand-351x185.jpg)
Build Your Brand by Separating It From Product
Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product.…
![Doing Good is Doing Great for Brands](https://www.brandknewmag.com/wp-content/uploads/2015/09/fortune-351x185.jpg)
Doing Good is Doing Great for Brands
Fortune Favors the Bold Companies Trying To Change the World Fortune magazine came up with the…
![The Sweat Equity factor from brands for their Customers](https://www.brandknewmag.com/wp-content/uploads/2015/08/sweat-351x185.jpg)
The Sweat Equity factor from brands for their Customers
Brands Make Customers Sweat for Rewards Is making consumers work to receive perks the secret to…
![Branding 101 for Small Business Owners](https://www.brandknewmag.com/wp-content/uploads/2015/08/brands_2-351x185.jpg)
Branding 101 for Small Business Owners
Every business needs a brand, of course, but not every small business owner is adept…
![The Story Behind Some Real Big Brand Names](https://www.brandknewmag.com/wp-content/uploads/2015/08/brands-351x185.jpg)
The Story Behind Some Real Big Brand Names
How 17 famous companies got their quirky names Have you ever wondered how today’s famous…