![BrandKnow at BrandBar: Did You Know This About Rolex ?](https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_001-1.jpg)
Browsing: Branding
![The journey to becoming a priceless brand](https://www.brandknewmag.com/wp-content/uploads/2015/10/mastercard-351x185.jpg)
The journey to becoming a priceless brand
MasterCard’s new ambition: Become a lifestyle brand MasterCard is on a mission to transform its…
![How to Brand Across Multiple Touchpoints [Infographic]](https://www.brandknewmag.com/wp-content/uploads/2015/10/info-351x185.jpg)
How to Brand Across Multiple Touchpoints [Infographic]
The number of touchpoints has expanded with the rise of social media and e-commerce. Here’s…
![The Road Ahead for an Iconic Two Wheeler brand!](https://www.brandknewmag.com/wp-content/uploads/2015/10/harley-351x185.jpg)
The Road Ahead for an Iconic Two Wheeler brand!
What’s next for Harley-Davidson Matt Levatich, CEO of Harley-Davidson, doesn’t mince words about what the…
![The Art of Brand Story Telling](https://www.brandknewmag.com/wp-content/uploads/2015/10/news-351x185.jpg)
The Art of Brand Story Telling
Three Tips for Crafting Newsworthy Brand Narratives The art of getting earned media coverage for…
![SIR RICHARD BRANSON the english gentleman](https://www.brandknewmag.com/wp-content/uploads/2015/10/branson6-351x185.jpg)
SIR RICHARD BRANSON the english gentleman
Founder and CEO of the Virgin Group, he is one of the world’s most successful…
![Kenneth Cole Returns to Activist Roots in Brand Reboot Aimed at Millennials](https://www.brandknewmag.com/wp-content/uploads/2015/10/cole-351x185.jpg)
Kenneth Cole Returns to Activist Roots in Brand Reboot Aimed at Millennials
Kenneth Cole has plenty of brand awareness but it is going through a reboot anyway…
![Best Global Brands: 2015](https://www.brandknewmag.com/wp-content/uploads/2015/10/best_brand-351x185.jpg)
Best Global Brands: 2015
Source: Interbrand / Brandchannel.com
![Thought Leader Brands and their After Thoughts? What are they thinking?](https://www.brandknewmag.com/wp-content/uploads/2015/10/leader-351x185.jpg)
Thought Leader Brands and their After Thoughts? What are they thinking?
As a brand, you are already on a very high pedestal. You fall in the…
![Your Brand Is Not Too Good For That](https://www.brandknewmag.com/wp-content/uploads/2015/10/brand-351x185.jpg)
Your Brand Is Not Too Good For That
Before you read any further, please take a moment to remind yourself, Mr./Ms. Small Business…
![An Iconic Brand, but at What Cost?](https://www.brandknewmag.com/wp-content/uploads/2015/10/coke-351x185.jpg)
An Iconic Brand, but at What Cost?
In Citizen Coke, Bartow Elmore serves up a snarky environmental history of Coca-Cola Company. By all…