
Browsing: Branding

3 Tips for Co-Branding Happily Ever After
One of the key ingredients in a strong marriage is teamwork. As I saw with…

How Everything-as-a-Service will help brands on mobile
Increasingly, brands that previously relied on non-interactive advertising to reach their customers are leveling up…

Why Demographics May Be Irrelevant for Brands: Welcome to a Post Demographic (Geography is History) Era!
Historically, brands and marketers have sworn its allegiance to demographics. Like the proverbial Tweedle Dee…

Why brands could do with a bit of hypothesis?Beyond (S)lip Service on Corporate Social Responsibility!
Corporate social responsibility for brands and organisations is no longer an obligation. Its a compelling…

Why we are looking at an integrated future where fashion and technology brands combine?
First let’s crunch some numbers.US $15.4 Billion. That was Google’s Net Profit for the first…

FIFA Brands Are Finally Feeling the Heat of Scandal—Especially Nike
A week after FIFA’s world was turned upside down and 14 people werearrested in connection…

Three Branding Lessons From a Grammy Award-Winning Violinist
If you think the prices you can charge your clients depend entirely on your skills…

How Facebook Unified Its Brand
BEN BARRY ILLUMINATES HOW FACEBOOK GOT ITS BRAND ACT TOGETHER—SOMETHING OTHER COMPANIES COULD LEARN FROM.…

How can fashion brands leverage shopping tourism?
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers…

The Most Mentioned B2B Brands Online
IBM is the most mentioned B2B brand online globally, according to a recent report from…