Browsing: Branding
Is your brand ready to get touchy-feely? Five key marketing predictions for 2016
We are all constantly trying to look into the future and predict the next big…
The Most Popular Fashion and Beauty Brands With Teens
Nike is both the most popular clothing brand and the most popular footwear brand with…
How A Logo’s Color Shapes Consumers’ Opinion Of A Brand
A NEW STUDY ON THE ETHICAL IMPLICATIONS OF LOGO COLORS SUGGESTS THAT THE BLUE MIGHT…
Four Mistakes That Can Kill Your Brand Campaigns
It’s no secret that the days of just “the three screens” are long gone. When…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…
The soaring popularity of branded hashtag emojis
How the Branded Hashtag Emoji Is Taking Over Twitter The hottest marketing technique on Twitter…
Big brands don’t mind live Periscope stumbles to reach millennials
NEW YORK (Reuters) – When Benefit Cosmetics, a San Francisco-based maker of skin care and…
The Secret Behind the Growing Success of Canadian Retail Brands
As we celebrate Interbrand Canada’s 15th anniversary, it’s a great time to highlight some of…
How to Measure Employee Brand Engagement
A traditional measure of employee brand engagement is a net promoter score taken from a…
How to Build a Brand People Can’t Resist
Traditional merchants and digital-first retailers are figuring out the store of the future. It was…