The Story Behind Some Real Big Brand Names


How 17 famous companies got their quirky names

Have you ever wondered how today’s famous companies got their names?

Because of their success, these company names are very familiar to us, but most of them have hidden meanings behind their peculiar names. LEGO, for example, is the combination of two Danish words that translate into “play well.”

We tracked down the etymologies of 17 of the world’s largest and most oddly named companies. You’ll find that each of their names has a fascinating origin story.

BI_Graphics_How 18 companies got their names
Skye Gould/Business Insider

About Author

Steven Benna

Steven writes for the strategy vertical at Business Insider. He graduated from the University of Missouri in May 2015 with a major in business journalism and a minor in business.

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