Browsing: Branding
Brand Snippets by Prof. Anand
Beyond Laptop Marketing – https://youtu.be/NTc3w1VjnNs Market Pyramid – https://youtu.be/xgr4m5kRlbU Marketing Funnel – https://youtu.be/7ucCxj_0-1o Anand Narasimha…
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
PETER WEINGARD
Global Head of Brand at Wipro CMO COUNCIL: What is triggering the renaissance of audio…
It’s Time for Brands to Find Their Voice Again
Three ways to rediscover a critical brand asset So many brands today sound exactly the…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Simple steps to ensure successful brand partnerships
Working with strategic partners is one of the most valuable ways to drive brand loyalty,…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
8 Content Marketing Examples To Inspire Your Best Work
“Why didn’t I think of that?” The best content marketing examples inspire other marketers. All…