Browsing: Branding
Why influencers and social purpose are a winning formula
Entertain Impact CEO Paul Katz explores how what he calls the “influencer effect” can help…
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…
The 3rd Edition of the ExceLENS Awards. Capsuled in just over 3 Minutes!
Trying to tell a story about a ceremony that lasted well over 90 minutes in a…
They clicked, they shared, they conquered. Thunderous response to the 3rd edition of the Kioxia ExceLENS Awards
Over 40,000 entries, 15 Categories, 10 high brow jury members, images that told compelling stories,…
Journey: Designing for Metaverse-Bound Brands
This is CES Tech Talk. I’m James Kotecki, bringing you an interview that I recorded…
Pepsi’s new logo is a subliminal war on sugar
Pepsi launched a new logo and brand system that uses high contrast visuals to sell…
The Kioxia ExceLENS Awards juggernaut rolls on. Inspiring imagery telling compelling stories
Over 40,000 entries, 15 Categories, 10 high brow jury members, images that told compelling, inspiring…
The Newest Cult Brands: The Organizations We’ve Been Keeping an Eye On
Over the years that we’ve been researching and assisting Cult Brands – companies like Apple,…
An attraction called distraction!
” Your real competition is your distraction “– Anonymous If you are reading this, amidst your deep…
TODA (Theatre of Digital Art), Dubai to host the 3rd Edition of the Kioxia ExceLENS Awards
It’s that time of the year when the Kioxia ExceLENS Awards( now in its 3rd edition) celebrates and recognises…