Browsing: Branding
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Brand experience is central to successful DTC brands
DTC businesses are all about creating brands and growing them – and while there’s an…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
Proving the Value of Luxury Brands
Treating The Brand Like A Long Term Financial Asset Instead of A Short-Term Profit Engine Managing the…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Toshiba ups the ante; goes down memory lane !
When you are a brand with a legacy of being at the intersection of perpetual…