Browsing: Branding
Three things Gap’s incoming CEO can do to make the brand relevant again
Right now, there are few brands in the world as big as Barbie. One person…
Passion Capital
What separates the men from the boys? The great brands from the average ones. The World’s…
Talking the Talk: Walking The Happiness Street
“Never get so busy making a living that you forget to make a life.”– Dolly Parton…
Inside Twitter’s rebranding gaffe
Elon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark Elon Musk…
Elon’s Risky Gamble: How Rebranding Twitter To ‘X’ Could Harm The Social Media Giant
Marketing experts and industry insiders warn that the rebranding could have serious repercussions for the…
Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
Inspiration for Brands
Ideas and inspiration are all around us. It’s the sense of observation and openness that…
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
Ready To Bet On The Yet To Be Born Beta Generation?
Generation Beta will be born from 2025 to 2040. Generation Beta’s social interactions may lean towards more artificial concepts. They…
Creativity is future proof
The more the uncertainty, the greater the clarion call for creativity. Creativity’s biggest propellant is uncertainty. The call to…