Browsing: Branding
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…
Podcast: Why Does Your Brand Need to Exist?
Before you get started crafting your brand, you will need to answer a few key…
From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
How this company’s organic bed helped it survive the DTC mattress wars
Avocado Green had to buy a factory in L.A., as well as wool and latex…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar…