Browsing: Branding
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
The best way to brand a city? With architecture and food
Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
WGSN: 10 Direct-to-consumer brands to watch in 2019
Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think…
How to Feel Authentic While Building Your Personal Brand
BASED ON INSIGHTS FROM Suzanne Muchin Get beyond clichés like “adaptable” or “self-starter,” and learn…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
What’s the Recipe for a Brand New Color?
Mas Subramanian Set out to Make a Semiconductor and Ended Up with a New Blue Pigment…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…