Browsing: Branding
Five Best Brands For The Canna-Curious
From tea to dark chocolate-covered espresso beans, these cannabis products will convert you. Your curiosity…
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help…
15 Non-Intrusive Ways Employees Can Help With Branding
People who work daily with the company’s services and products have insights that can’t be…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers. We…
If Your Brand Wants To ‘Do Good’ In 2020, Here’s Your Creative Brief
As anyone who reads my posts here at Forbes knows about me, I am wary of brands…
When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…