Browsing: Branding
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
A meeting of minds. A mating of malts.
The venue was the eclectic Library at Address Boulevard, Downtown Dubai. The ambience was understated elegance. The meeting…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
Objective Product Data: An Underrated Driver of Trust and Storytelling
Like countless other people who needed to set up a home office in March 2020,…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…