Browsing: Branding
How can your brand cut through the noise
What You Need to Know about the Newest Frontier of Brand Storytelling With consumers facing…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
How Gen Z will change the face of brand marketing
Corporate America can’t afford to ignore Gen Z This is the year Gen Z takes…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
The Five Principles Of Trust Building
It used to be that the biggest brand in the category was the target for…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…