Browsing: Branding
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Michael Jordan’s Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with Nike (NYSE:NKE +0.04%) executives in 1984 began with great…
How Do Brands Grow? Not The Way You Think
Let’s look at a key question of consumer marketing – do buyers need to perceive a meaningful…
This 1970s Nike manifesto is absolutely wild
Is a modern office really an office without inspirational quotes scrawled across the walls, on…
Leo Burnett reveals how it raised eyebrows with a subtly branded McDonald’s ad
McDonald’s caused waves with a tenacious ad campaign that heavily relies on distinctive brand assets…
Personal branding is dead. Here’s what to do next
Communications executive Caroline Harth recommends focusing on your story rather than your brand bible. Because…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences…