Browsing: Branding
These Backfired Corporate Rebrands Are Proof That Sometimes, Nobody In The Meeting Is Paying Attention
It’s not the nicest thing to laugh at others’ mistakes, but sometimes you can’t help…
‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers…
How Spotify’s brand became a future-forward phenomenon
From its early days as scrappy music startup to the entertainment juggernaut of today, Spotify’s…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
” BrandBar: The Night Where the Brand Knights Came in their Shining Armors “
BrandKnow is an experiment and a dedication to all brand lovers.Thank you for the passion, the…
BrandKnow @ BrandBar: A Community Experiment, A Collective Discovery
BrandKnow is an experiment and a dedication to all brand lovers.Thank you for the passion, the…
Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
Brands Navigate a Changing Media Landscape
In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right…
Gucci’s awaited rebrand is met with excitement
Gucci, the Kering-owned luxury brand that accounts for around half of the company’s sales and…