Subscribers are crying out for more content. At the same time, they’re overwhelmed by the sheer volume and fragmentation of digital service subscriptions.
The solution isn’t fewer subscriptions but simpler management. Over three quarters (78%) of subscribers want one single platform for all their subscriptions. A further 77% want to pay multiple subscriptions via one monthly bill.
Super Bundling isn’t meant to replace existing channels for content and service providers. Instead, it’s an additional channel for acquisition, increasing access to domestic markets and opening doors to new international markets as well.
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