Coffee shop noise is the perfect amount for creativity!
Unlike what perception tells us, creativity is all around us. One need not be born with it, that…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
USP(Unique Selling Proposition) is passe! Brands, bring on UFP(Unique Feelings Proposition)
In an increasingly commoditized world, differentiation, brand loyalty are difficult to achieve. The SOS( Sea of Sameness) is all pervasive.…
What memories are you creating?
Preparation becomes a place to hide.What is urgent by its very nature will not last for long. Important on the…
Fear is a reaction, creativity is a response!
Creativity is future-proof. Creativity and inquiry are the pillars of progress. The call to action is for creatives to take control of…
Trust Conclave @IIMB by IIM Bangalore and ISD Global: Videos and Testimonials
“It was a day of reckoning, of reflecting, of introspecting, of what should be, of…
In the age of UNmarketing, do you have an UNagency?
UnMarketing happens when you stop marketing and start engaging. When you focus on building trust and…
Do You Have The FOURce With You?
Unleash the power of having four people in a team. Get inspired by legendary teams…
Discomfort is a Proxy for Progress
The best films are exceptional not because of what you see but because of what you…
First of its kind Trust lab at IIM Bangalore
Which is the most overlooked, misunderstood, underutilized asset to enable performance and impact? Trust. It…
