Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
Advertising gets Arab mums all wrong
Eight in 10 Arab mothers feel they are not accurately represented in the advertisements they…
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
Agency culture crucial to retaining strategists
Four in 10 strategists globally are looking to change jobs in the next 12 months,…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
GCC’S BIGGEST ONLINE MEDICAL EDUCATION PLATFORM HEALTHVARSITY LAUNCHED
Portal will expand reach, accessibility of well-defined programs forhealth professionals using AI and Blockchain Technology…
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
Search advertising heads into a new era
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
The 3rd Edition of the ExceLENS Awards. Capsuled in just over 3 Minutes!
Trying to tell a story about a ceremony that lasted well over 90 minutes in a…