Spare me a cape, my neurodiversity isn’t a superpower
My neurodiversity isn’t a superpower. I desperately want it to be and reading the copious…
Author BrandKnew
BrandKnew
Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
How brands should be texting with consumers
In the digital age, there are numerous effective options for businesses to communicate with customers…
Sigal Barsade: The Power of Emotions
Wharton management professor Sigal Barsade, who passed away in February, was a leading researcher on…
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
ADVerbatim: Some micro and macro outlooks
The caption of this article is a bit of soft pedaling. I am quite uncomfortable with…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
INTERNATIONAL FOOTBALL MATCH CELEBRATING EDUCATION & SPORT
Bolton Wanderers Football Club Elite Development Squad to play Emirates Football Club in Ras al…
Marketing in an economic downturn
One in every three British households will trim their household spending this year, according to…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
Can Alternate Reality Courses Help Entrepreneurs Succeed?
Thomas Lowry Winthrop is hyperventilating into a brown paper bag, panicking over a presentation he…