Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
Browsing: Gen Z
Gen Zers Are Savvy Ad Blockers
Those born during the Gen Z generation like the freedom to explore their interests –…
Deloitte’s Advice for Brands in Binge-Watching, Snackable Content Era
Deloitte’s 11th Digital Democracy Survey finds Americans are consuming more media than ever before via…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
Keeping up with the millennials
Millennials, Gen Y, the internet generation; no matter how you refer to 18- to 30-year-olds,…