How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
Browsing: Netflix
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
Brands and Politics: Should you join the debate?
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…
THE EMPRESS OF FACEBOOK: MY BEFUDDLING DINNER WITH SHERYL SANDBERG
TO RECAP: SHERYL Sandberg joined Facebook as chief operating officer in 2008, promising to make the…
The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…