IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
Browsing: Netflix
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Reimagine Marketing Podcast Transcripts
Episode 1: Welcome to the Reimagine Marketing Podcast [MUSIC PLAYING] WILSON: Consumers today are capitalizing…
Apple is reportedly ‘developing new speakers with screens and cameras’
Is the Cupertino giant aiming squarely at the Amazon Echo Show 10? Imitation is always…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…