Why identity, as a valuable marketing tool, is at a turning point, per new report
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
Browsing: Netflix
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
Is gaming ready for its Netflix moment? Logitech is betting on it
Logitech launches the G Cloud, a bold new gaming handheld designed for the age of…
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
Netflix recalibrates strategy amid latest subscriber trends
Netflix Hunts for Cost Cuts, From Cloud Computing to Corporate Swag As Netflix Inc. NFLX 5.02%▲ looks to save money…
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…