Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
Browsing: Netflix
Promotions Will Delay Subscription Fatigue
Disregard talk that the newest streaming service will be a “Netflix killer.” There is room…
Generational differences in media consumption grow wider
The gap between how younger and older generations in the UK are consuming commercial media…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Who Made That Decision: You or an Algorithm?
When we buy something on Amazon or watch something on Netflix, we think it’s our…
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Netflix’s ‘Broken’ covers the tangled mess behind Juul, Ikea, and more of your favorite brands
From vaping to counterfeit makeup, ‘Broken’ explores the surprising stories beneath some of the world’s…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
Wouldn’t it be helpful to know when your audience is most engaged with your content,…