The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
Browsing: Netflix
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
Better Communication Through Neuroscience
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…