Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…
Browsing: Advertisers
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users. Developing a sound…
Advertising Agency Searches and New Business Pitches: An Interview With Darren Wooley
Australia’s Darren Woolley On The Art And Science Of Advertising Agency Searches and New Business Pitches.…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
Advertisers go in-house in search for media talent
Advertisers’ hunt for media talent has switched away from agencies and is now focused far…
YouTube and Deezer are the most popular audio streaming platforms
SUMMARY An overview of global audio streaming platforms by consumption and penetration in 2018. Over…
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.…
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…