How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
Browsing: Advertisers
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…