The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
Browsing: Advertisers
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
Grace Bonney: What I Learned in My 15 Years of Running Design*Sponge
One of the internet’s most popular design blogs is coming to an end. In an…
‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning…
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’
At first it was charming, but the many branded tie-ins to the Netflix hit are…
Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…
Inside Kellogg’s social-driven strategy to launch new products
Product launches are high-risk for any CPG business, but particularly on social media where months…