Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Browsing: Advertisers
At best, we’re on Earth for around 4,000 weeks – so why do we lose so much time to online distraction?
Silicon Valley makes billions by stealing your attention. No wonder it’s so hard to focus……
How these 10 brands are winning over TikTok
TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval To…
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…