How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
Browsing: Advertisers
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
Rethinking brand safety in a crisis
Brands blocking publisher content related to current events such as the coronavirus or Black Lives…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…