Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Browsing: Advertisers
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’
At first it was charming, but the many branded tie-ins to the Netflix hit are…
Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…
Inside Kellogg’s social-driven strategy to launch new products
Product launches are high-risk for any CPG business, but particularly on social media where months…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…