How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Browsing: Authenticity
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
For Brands, Perfection Is Out and Authenticity Is In
As our lives move increasingly online, the ways marketers interact with us are evolving as…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
Under the influence: Interview with Maree Sortino
Trying to find the right influencer can be time consuming but it is achievable for…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…