It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
Browsing: Authenticity
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
Brands must adapt to the wellness trend
The language of wellness is no longer limited to the health and nutrition sectors, as…
4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…