Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
Browsing: Authenticity
BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
A new era of media is seemingly being born
THE RISE OF SUBSTACK The media industry has been among the hardest hit by the pandemic. In the…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
Brands can leverage memes effectively. Here’s how.
Memes can be an inexpensive and powerful tool for brands to connect and engage with…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
I was saved by my personal brand
Like many people, when the coronavirus crisis hit, my business tanked. And then on top…