Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
Browsing: Authenticity
Make it better, not just safer: The opportunity to reinvent travel
Do you remember your first flight? The first time you fell in love with a…
Social networks are broken. Here’s the secret to rebuilding trust
Facebook and Twitter can do much more to make their platforms trustworthy. Clear labeling—not mass…
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…