Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
Browsing: CEO
On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital…
Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
How Viacom Sparked Its Digital and Cultural Transformation
In the revised and updated edition of their book Leading Successful Change: 8 Keys to Making…
TECHNOLOGY‘Robots Will Curate Our Best Futures’
Renowned New York-based futurist Faith Popcorn was in South Africa recently when she also spoke…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…