The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
Browsing: CEO
Here’s the Coup: Subscription Model for Search Engines!!
A Startup Is Testing the Subscription Model for Search Engines Sridhar Ramaswamy—the head of Google’s $95…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…
Flipboard’s ‘storyboards’ are a new curation tool for the proudly picky
The reading app introduces a way to bundle up a few related articles into an…
Corporate America in crisis! Would thinking like the royals solve a big problem?
Some years ago, I was advising one of the major royal families in the world.…
Highlights from the 12th Annual 99U Conference: The Creative Self
Our speakers at the 2020 99U Conference explored the theme of The Creative Self with…
How to Co-Create a Better Future
There’s no going back, but a better future is possible It should be clear to…
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…