The 2019 Wharton Startup Challenge: Finding a Way to Cool India More Efficiently
As climate change heats up the planet, more people will rely on air conditioners to…
Browsing: CEO
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
12 Strategies For Innovating Through A Downturn
While no one can predict with complete accuracy when or if a recession will hit,…
How Gen Z will change the face of brand marketing
Corporate America can’t afford to ignore Gen Z This is the year Gen Z takes…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…