DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Browsing: CEO
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Figma: The $10B startup transforming design
What do the Joe Biden campaign, Stripe and Dropbox have in common? They use the…
How Andi Owen turned Herman Miller into a modern design juggernaut
The latest power move by the Herman Miller CEO: her recent bid to acquire Knoll…
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…