
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
In the race for retail customers, Walmart is closing in fast on the middle mile.…
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
It’s not sci-fi. The brand has already signed deals with the NBA and Manchester United.…
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…