If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Browsing: CEO
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
Driverless Deliveries: How Close Are We?
In the race for retail customers, Walmart is closing in fast on the middle mile.…
Philip Krim on Going DTC to IPO, and Becoming the Nike of Sleep
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
See the DreamCube, the immersive spectacle that’s like walking into a video game
It’s not sci-fi. The brand has already signed deals with the NBA and Manchester United.…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…