Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
Browsing: Procter & Gamble
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…
How P&G Battled Racism Through a Trilogy of Powerful Ads
In the season 1 finale of our Tagline podcast, we look at Procter & Gamble’s…
Reimagine Marketing Podcast Transcripts
Episode 1: Welcome to the Reimagine Marketing Podcast [MUSIC PLAYING] WILSON: Consumers today are capitalizing…
The Tide has turned
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture…
Moments That Moved The World Dream Crazy
Take a deeper look at the real stories and key moments that led to Lion-winning…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…