How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Browsing: Procter & Gamble
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Top tips on growing brands now and into the future
Did anybody else think that was a weird Easter? We live in such strange times,…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
Next-generation brand communications
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…