How P&G Battled Racism Through a Trilogy of Powerful Ads


In the season 1 finale of our Tagline podcast, we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The Look” from 2019, and “The Choice” from 2020. We dig into the craft of each piece and explore P&G’s evolving approach to fighting racism, from the early days of the Trump presidency to the murder of George Floyd and beyond.

Listen to episode 8 of Tagline above, or subscribe to the show wherever you get your podcasts. And below, check out the three P&G spots themselves.

Episode 8 guests

• Marc Pritchard, chief brand officer, Procter & Gamble
• Nedal Ahmed, senior copywriter, Wieden + Kennedy Amsterdam
• Bryan Barnes, creative director, Johannes Leonardo
• Malik Vitthal, director, The Corner Shop,
• Greg Hahn, co-founder and chief creative officer, Mischief USA
• Geoff Edwards, executive creative director, GALE Partners
• Keith Cartwright, president and chief creative officer, Cartwright
• Justine Armour, chief creative officer, Grey New York
• John Patroulis, global chief creative officer, Grey Group

Procter & Gamble | The Talk

Procter & Gamble | The Look

Procter & Gamble | The Choice

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About Author

Tim Nudd

Tim Nudd is a writer covering creativity in business. Since 2018 he has been editor in chief of the Clio Awards, leading all content initiatives for the venerable awards company. Shortly after joining Clio, he launched Muse by Clio, a website and daily newsletter of original stories and guest essays exploring the best in creativity from the advertising world and beyond. Prior to Clio, he was creative editor at Adweek for eight years. He lives outside Portland, Maine.

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