What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: P&G
6 Principles to Build Your Company’s Strategic Agility
In early 2020, Airbnb was headed for a banner year — bookings were up, expansion…
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…
How P&G Battled Racism Through a Trilogy of Powerful Ads
In the season 1 finale of our Tagline podcast, we look at Procter & Gamble’s…
3 Things To Keep In Mind When Creating Innovative Products In 2021 And Beyond
If you want to innovate, you don’t necessarily need to be in Silicon Valley. And…
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
What 12,000 Employees Have to Say About the Future of Remote Work.
Although the COVID-19 pandemic has led to economic, health, and social devastation, it has also…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…